Being health conscious is one of the biggest trends at the moment. It is a good trend at that! But with so many buzzwords being thrown around, it can get confusing. Read on to find out what the keywords actually mean so your food business can avoid being called a false advertiser!
The Health Terms
- Organic: The main positive to organic food is that it promotes better animal welfare and other sustainability factors. There is no significant differences in key vitamin and mineral content in organic foods! In Australia, the term ‘organic’ is not regulated. Unless it is labelled certified organic has been reviewed by one of the Department of Agriculture, Fisheries and Forestry (DAFF) certifying bodies, such as the Organic Food Chain (OFC).
- Low GI: GI refers to the glycemic index and it refers to the speed at which carbohydrates are absorbed into the body and raise the glucose (sugar) levels in the blood. Low GI foods are said to be low in sugar. But you need to consider that the GI of some fruits, vegetables and cereals can be higher than foods that are considered to be treats!
- Low Fat: This refers to the reduced fat content in the food.
- High in Antioxidants: This mean it’s been fortified with non-naturally occurring compounds. Commonly, iron and vitamins B and D are added to bread and milk.
- Naturally Sweetened: A product has been sweetened with plant derivatives such as stevia or xylitol. If any other type of sugar is used in your product, do not place this on your product!
Do you need to revise any advertisement you have used for your food product? Has this helped you think about the types of ingredients you should be purchasing?
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